Terms of Service

The Between — early access

The short version

The Between is in early access, and it is free. There is no price, no invoice and no payment of any kind. We are not selling you anything yet.
We find you named companies worth contacting, each with a dated public source and a specific reason to call.
We do not make the approach. You do. If you have nobody to make the call, this is not much use to you, and we would rather say so early than late.
We can't promise a deal, a meeting or a reply. We can promise every name is real, every source is dated and checkable, and that we'll tell you when we're unsure.
Being on our public map is free too, isn't a contract, and you can be removed within 7 days of asking.
When this becomes a paid service, these terms will be replaced and nobody will be charged under this version.

1. Who you are dealing with

The Between is run by Tristian Kelly as a sole trader, from New York. There is no company between you and him — not yet.

Contact for anything in these terms: tristian@thebetween.ai

There is no postal address here, because there is no entity to attach one to yet. When The Between is incorporated and commercial terms replace these (clause 12), a registered address will be published with them. Until then, that inbox is the whole of it, and it is read by the person who wrote this.

These terms cover using thebetween.ai, submitting one of our forms, and taking part in early access. If you use the site or send us a form, you're agreeing to them.

They are written to be read. Where a sentence could be shorter or plainer, treat that as a fault worth reporting rather than a hidden meaning.

2. This is free, and here is what that actually means

Early access costs nothing. No fee, no invoice, no card details, no trial that converts into a subscription, and no "free for now" that quietly starts billing. There is nothing to cancel because there is nothing to pay.

Because nothing is charged:

You owe us nothing, at any point, for anything done under these terms.
We owe you no service level. We work on this when we can. If something takes a while, or we decline to run a search, that is a normal outcome of early access rather than a breach of anything.
You can stop whenever you like and so can we, without notice or explanation on either side. We'd give you a reason anyway, because it's rude not to.

Nothing here creates a right to be charged in future, or a right to keep getting this for free. When the service becomes commercial it will have its own terms, and you'll be asked to agree to them before anything is billed. See clause 12.

3. What you get

A new-business search: a set of named companies chosen against a brief you approve, where each one carries

a dated source from a third party, which we have fetched and read
a specific, concrete reason to make contact
where the source names one, a person at that company and their role
where the company publishes one, a contact route with the source it came from

You also get revisions. When you've seen the first set and told us what was wrong with it, we re-run the search against your corrections. That is how the thing is supposed to work — the first set is a conversation opener, not a delivery.

4. What you do not get

We do not contact anyone on your behalf. We produce the target and the argument; you make the call. This is not a caveat buried in the terms — it's the qualifying question, and we ask it before anyone gets started.

We also don't promise:

that anyone will reply, meet you, or buy anything
a particular number of names — a short list you act on beats a long one you ignore, and our screens are built to cut rather than pad
that a company we surface is definitely in the market. We evidence a trigger and a reason. We can't see inside anyone's business.
that early access continues, or that any particular search will be run

5. How we decide something is worth sending you

Two standards, and it's worth knowing what they mean.

Every published finding carries a dated third-party source, or it doesn't go out. No source, no publish. That rule has no exceptions.

"Verified" on the public map means one specific thing: the cited page was fetched, and the company is named in it. That is what the badge evidences — that the source exists, that we read it, and that the company appears in it. It is not a claim that the article is about that company, and it is not a claim that the article states the reason we give for the match. Every card links to its source so you can judge that yourself.

Work we do for you is held to a higher bar than that. Since August 2026 a source has to be demonstrably about the company and to support the specific claim before we will send it to you — we tightened it after finding two matches backed by a roundup listicle and by an article about a different company entirely, both of which had passed the older test.

We are telling you both standards rather than quoting the better one, because the public map was built under the first and has not been re-checked against the second.

We also grade our sources honestly. Independent press is strongest; a company's own page is weaker and is labelled as such; a job advertisement never carries the verified badge on its own, because it evidences that a role was advertised and nothing more.

When a signal is old, we say how old and what that means for timing, rather than quietly letting it look fresh.

We check robots.txt before reading a page, and we don't read pages that tell us not to. If a site disallows it, we go and find the same story somewhere that permits it.

6. Your part

Correcting your profile is the check on our work. We read your website and write a draft description of your business. We cannot tell from the inside whether we read the right company, the right division, or a page that's three years out of date — and it has genuinely happened that we profiled a sibling company and nothing in the output looked wrong.

So your confirmation of that profile isn't a formality. It is the thing that stops a search running on a wrong idea of you, and we don't start one until you've given it.

You also agree to:

give us accurate information about your business
tell us if it changes materially
use what we send you lawfully — in particular, if you contact people we name, that's your outreach and your responsibility under whatever marketing and privacy rules apply to you

Anything you tell us about your own business outranks anything our system found on the web. That's a rule we run on, not a courtesy.

7. Your private link

Your agent page and your draft profile page live at long, unguessable addresses.

There is no password. Anyone holding the link can read the page. The links do not expire. Look after them the way you'd look after an unlisted document, share them only with people you'd be happy to have read them, and tell us if one gets out — we'll issue a new address and the old one stops working at our next update.

We say the same thing on the pages themselves, because it matters more than it's comfortable to admit.

8. Things we won't do

We won't invent a contact address. If a company doesn't publish one, we hand you the name and the role and let you find the route.
We won't tell other members who your clients are. When you name a live client, we treat that relationship as confidential. The company may still appear on our public map if we found it independently from a public source — but the fact that they're yours doesn't travel. Our deploy process checks this and refuses to publish if it ever would.
We won't re-surface something you've rejected. Tell us a prospect is wrong and it stops coming back, permanently, along with the reason you gave.
We won't publish your name unless you ask us to.
We won't start charging you without asking. See clause 12.

9. Being on the map is not membership

Our public map holds companies we discovered and verified from public sources. If you're on it:

you have not agreed to anything
you are not a member and not a customer
you owe us nothing and we owe you nothing except accuracy

If you want off, email tristian@thebetween.ai. Your company is removed from the public map within 7 days. No reason required. If something about your entry is wrong, tell us and we will fix it, whether or not you want to stay.

10. Ending it

Either of us can stop at any time. Email us and we'll stop searching, take your private pages down at the next update, and remove you from the public map if you'd like that too.

We may stop working with someone who uses what we send them unlawfully, or asks us to hunt for something we're not willing to look for. If we do, we'll say why.

11. Our liability, in plain words

We do the work carefully and we tell you when we're unsure. But this is one person doing research and giving it away during early access, not a guarantee of commercial outcomes.

We're not liable for lost profits, lost deals, or business decisions you took because of something we sent you. The judgement about who to call, and what to say, stays yours. Because early access is free, there is no fee to refund and no payment on which to base a claim — which is a real limitation and the honest consequence of not charging you, so it's stated here rather than left to be discovered.

Nothing here tries to exclude liability that can't legally be excluded. If you are in Australia, the Australian Consumer Law gives you guarantees a contract cannot remove, and nothing in these terms is an attempt to remove them. Where they apply, they apply on top of everything written here — including the choice of law in clause 13.

12. When this stops being free

At some point The Between will become a paid service, and an entity will be formed to run it rather than one person trading under his own name.

When that happens:

These terms will be replaced by commercial terms covering price, payment, refunds and the rest, and published with the entity's registered address.
You will be asked to agree to those terms before anything is charged. Continuing to use the service is not agreement, and silence is not agreement.
Nothing you did during early access becomes billable retrospectively. Work done under this version stays free, permanently.

If you'd rather not continue at that point, you don't have to, and clause 10 still applies.

13. Which law applies

These terms are governed by the law of the State of New York, and the courts of New York are where any dispute is dealt with. That is where the business is run from, and it is the honest answer rather than a menu.

If you are in Australia, this does not take away your rights under Australian consumer law. Choosing New York law is not an attempt to remove the guarantees described in clause 11. If those rights apply to you, they apply regardless of what this clause says.

14. Changes

We'll change this page when the service changes, and date it. If a change materially affects someone we're working with, we'll email them rather than rely on them re-reading a page.

15. Contact

tristian@thebetween.ai

Last updated 27 August 2026.